Marketing feels messy?
Whether you’re growing a business, managing a small team, or refining your own skills, I help turn scattered marketing efforts into a clear, results-driven strategy.
✔ Strong strategy.
✔ Clean data.
✔ Confident decisions.
✔ Strong strategy. ✔ Clean data. ✔ Confident decisions.
Here are just a few of the questions I help answer every week:
Sometimes I get brought in to run the marketing for an entire organization. Others need support on a specific campaign. Either way, I help you make smarter use of your content, platforms, and team without overproducing, overspending, or overthinking. Here are some of the questions I answer every week:
🧠 Strategy & Planning
What should my marketing priorities actually be this quarter?
How do I align my website, SEO, and campaigns around a single strategy?
📊 Analytics & Performance
How can I create visual reports that help me analyze my marketing data?
What’s the best way to track ROI from my campaigns and improve conversions?
How do I set up tags, tracking, and ensure things are properly tracked?
💸 Budget & Platforms
How much should I spend on my advertising and which platforms?
Is it time to invest in a website redesign or just optimize what I have?
💬 Communication & Confidence
How do I explain results to non-marketing stakeholders?
How can I sound more strategic in meetings?
If you’ve ever asked yourself any of these… I’ve got you.
💁♀️ Meet Sara Gill
After more than a decade in digital marketing, here’s what I’ve learned: no single strategy works for everyone. But with the right tools, tracking, and thoughtful testing, you can figure out what does.
I started marketing while still in university, juggling multiple roles and learning everything I could online because most people didn’t understand digital yet. Over the years, I’ve led campaigns for over 200 clients across industries: fitness, healthcare, nonprofits, eCommerce, and B2B.
That experience taught me how to adapt, test smarter, and build strategies that work in the real world and not just in theory.
The Gill Edit
I call my consulting approach The Gill Edit.
A performance-focused way to clean up your marketing, connect the dots, and make smart decisions with confidence. It’s not about doing more. It’s about doing the right things, with the time, budget, team, and energy you actually have.
Who I Work With
👔 Small Business Owners
You’re wearing too many hats and “marketing” keeps falling to the bottom of the list.
I help you:
Attract more leads or customers online
Create a realistic ad + organic content plan
Track what’s working so you can stop guessing
Decide where to invest based on results
👩💻 Small Marketing Teams
You have a team but more direction, deeper strategy or technical support.
I help you:
Build campaign plans that align with your goals
Set up ads, analytics, and tracking systems
Audit and refining your marketing strategy
Coach your team to execute with confidence
🎓 Marketing Professionals
You’re ready to sharpen your skills, take ownership of strategy, and prove results with clarity.
I help you:
Understand how tools work together
Figure out what to prioritize (and why)
Turn campaign results into clear, strategic insights
Present ideas and report like a pro
What I Do Best
Most of the people I work with are already doing something: posting on socials, running ads, tracking metrics, but aren’t sure if it’s actually working or where to go next.
I bring together strategy, execution, and analysis in a way that’s practical, measurable, and built around the resources you actually have.
🎯 Strategy & Planning
I help you define what you’re really trying to achieve and map out how to get there without wasting time or budget.
Clarify messaging, goals, audience, and offer fit
Choose the right platforms for reach and ROI (not just the ones you like)
Plan campaign timelines that are realistic, not rushed
Create content calendars that align organic and paid efforts
Spot content gaps and identify opportunities to repurpose what you already have
🛠 Execution & Setup
I make sure your campaigns, tools, and workflows are structured to scale and deliver clean, consistent data.
Build lean, effective campaign structures
Review and prep ad assets (lo-fi content often wins)
Set up clean URLs, UTM tracking, and naming conventions
Align landing pages, conversion points, and funnels
Coordinate with your team (or mine) to get assets built and launched
📊 Tracking, Reporting & Optimization
Because if you can’t measure it, you can’t improve it—and if you can measure it, you can double down with confidence.
Set up GA/GTM, Looker Studio, and custom dashboards
Build reporting infrastructure that works across platforms (socials, paid, web)
Visualize the data in a way that actually tells a story
Interpret performance to identify what’s working and what’s wasting time
Guide ongoing optimization and strategy shifts based on real data
How We Can Work Together
👩🏫 1:1 Coaching for Marketers
Need guidance, structure, or a second brain?
I offer personalized 1:1 coaching for marketers and founders. Whether you’re stuck on strategy, tracking, or campaign planning, we’ll untangle it together.
✨ Done-For-You Marketing
Need a full team to bring your strategy to life? I lead a team with the agency U7 Solutions to offer complete execution, from landing pages and ad creatives to tracking setups and optimization. I lead the strategy, and the team delivers the build.
📊 Analytics Course (Coming Soon)
Tired of guessing what’s working?
I’m building a course with my co-founder at Harsh Marketing to help marketers track, report, and optimize with confidence. GA4, Looker Studio, campaign measurement—demystified.
🙏 Thankful, Always
A little love from the folks I’ve had the chance to support.
“Sara and her team have helped us since 2023 on a mix of digital marketing projects, from Google Ads and analytics reporting to branding and awareness campaigns. Their expertise has helped us refine our strategies, improve website engagement, and track key performance metrics in a way that actually makes sense. One of the big projects we worked on together was a public awareness campaign, where their team helped with ad placements, content, and targeting. Their ability to optimize our budget and break down the results has been a huge help. The team has been great to work with—collaborative, proactive, and always ready to adjust when needed”
Norfolk County
“We've worked with U7 Solutions since 2017 on everything from SEO and website upgrades to digital marketing and email automation. Jayson has been instrumental in shaping our major web projects, ensuring our site evolves with our needs and industry standards. Sara has helped refine our digital marketing efforts, from managing Google Ads to improving search visibility and streamlining our approach to online marketing.”
Loch Gallery