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Norfolk County
Tourism and community campaigns, scaled.

ClientNorfolk County, Ontario
My roleLead strategist at U7 Solutions, directing a team of specialists
Timeline2023–now
ScopePaid media · Social · Creative · Analytics
Port Dover, Norfolk County
Photo: Boats moored at Port Dover — Wikimedia Commons, CC BY-SA

Overview

Norfolk County’s Economic Development and Marketing team runs tourism promotion, community awareness and local initiatives. The team is lean and very active, and needed extra support for advanced advertising, creative production and analytics.

At a glance

6ad platforms managed
3flagship campaigns
2023partnership start, still going

The challenge

  • A lean team. A small in-house team juggling tourism, community and economic development goals.
  • Advanced ad execution. Multi-platform, full-funnel campaigns needed specialist hands.
  • Creative at volume. Seasonal and issue-based campaigns each needed their own assets.
  • Measurement. Results lived across website, social and ad platforms with no single view.

My role & approach

I oversaw campaign direction and analytics, and coordinated a team of specialists executing across channels, acting as an extension of Norfolk’s team.

01

Paid media across six platforms

  • Designed and optimized campaigns on Google, Facebook, Instagram, TikTok, Pinterest and YouTube
  • Norfolk APP campaign: full-funnel, multi-platform, with custom landing pages
  • Environmental awareness: video and carousel ads on abandoned gas and oil wells
  • Seasonal tourism: day trips, weekend getaways and local attractions
02

Tracking and reporting

  • Looker Studio dashboards combining website, social and ad data
  • Conversion tracking for app downloads, form fills and video engagement
  • Clear reports with actionable insights to guide next steps

Results & impact

  • Social media growth: in 2024 I advised Norfolk to launch an Instagram account, and supported the rollout with templates, strategy coaching and content planning. [Add the growth result]
  • One view of performance: dashboards bring web, social and ad results into one place.
  • Campaigns that scale: a repeatable model for seasonal, tourism and awareness pushes.
  • [Result] [Add any other results from your page]

“Their expertise has helped us refine our strategies, improve website engagement, and track key performance metrics in a way that actually makes sense.”

Katherine · Norfolk County

In short

A lean municipal team gained a full marketing bench, with the campaigns, creative and reporting to match its ambitions.