Swedish Door

From SEO fixes to full e-commerce transformation and ongoing digital growth

Client Overview

Swedish Door specializes in high-quality custom cabinet doors and panels designed to fit IKEA kitchens. In 2022, they partnered with U7 Solutions, where I led the digital marketing strategy. What started as a focused SEO and analytics mandate quickly grew into a multi-year transformation: a full Shopify-to-WooCommerce migration, multiple redesigns, and ongoing digital marketing and analytics support.

The Challenge

When Swedish Door came to us, their website faced several major obstacles:

Technical debt – slow site speed, broken links, and outdated architecture blocking SEO growth.
Outdated design & UX – navigation and forms weren’t user-friendly, causing conversion drop-offs.
E-commerce limitations – Shopify setup couldn’t handle complex product variations or wholesale needs.

Limited measurement – analytics tracking was inconsistent, making it hard to attribute results or scale campaigns.

My Role & Our Solution

As Marketing Director at U7, I oversaw strategy and reporting while guiding our web, design, and analytics teams to execute a phased transformation.

1. SEO & Technical Foundations (2022)

Implemented GA4 + GTM for robust goal and event tracking.
Fixed speed issues (compression, caching, CSS/JS optimization).
Cleaned up indexing errors, HTTPS/HTTP conflicts, and duplicate metadata.
Redesigned navigation, homepage, and catalogue templates for stronger SEO + UX.

2. Shopify → WooCommerce Migration (2023)

Directed the full platform migration, ensuring SEO equity transfer.
Developed custom product pages and catalogue flows.
Integrated Nuvei payments, custom shipping rules, and advanced checkout features (“save for later,” wishlist).
Migrated and optimized thousands of product variations for scalability.

3. Website Enhancements & Marketing (2024–2025)

Guided ongoing landing page optimization (“Get Started,” IKEA bundles, Akurum shop).
Added custom catalogue filters, mega menus, and advanced product discovery features.
Led Google Ads strategy with ongoing keyword/CPC optimization and conversion tracking.
Oversaw email automation (onboarding flows, promotions).
Delivered holistic Looker Studio dashboards consolidating web, ads, and email KPIs.

Results & Impact

Stronger SEO foundations: faster site, fixed indexing errors, healthier domain authority.
Improved UX: intuitive navigation and catalogue flows increased engagement and conversions.
E-commerce flexibility: WooCommerce migration enabled features impossible on Shopify.
Measurable ROI: GA4 + dashboards provided visibility into sales, catalogue downloads, and ad-driven conversions.
Scalable growth: Ongoing ads and campaigns continue to drive qualified leads and brand awareness.

What began as a simple SEO and tracking audit evolved into a multi-year partnership. By leading Swedish Door’s strategy at U7 Solutions, I helped transform their website into a faster, more flexible e-commerce platform—while building out the marketing and analytics infrastructure to fuel continued growth. Today, Swedish Door is scaling confidently with a stronger digital presence and measurable ROI.