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Skills Canada
A website, a student portal and a new media platform.

ClientSkills/Compétences Canada
My roleLed digital strategy and analytics at U7 Solutions
Year2023
ScopeUX · Bilingual web · Portal · Brand · GA4
Skills for Success portal

Overview

Skills/Compétences Canada is a national non-profit promoting careers in skilled trades and technology. A revamp of their decade-old website grew into three initiatives, including the Skills for Success student portal and the launch of Skills TV.

At a glance

3initiatives delivered
EN / FRfully bilingual
10 yrsof legacy site replaced

The challenge

  • Outdated website: hard to navigate, dated design and limited content management.
  • PDF-only programs: Skills for Success materials existed only as static workbooks.
  • A new initiative: Skills TV needed a brand, a scalable platform and a roadmap.
  • Cross-cutting needs: bilingual delivery, accessibility, performance and analytics.

My role & approach

I led the digital strategy and analytics, and guided U7’s design and development teams across three projects.

01

Website revamp

  • UX research and heuristic evaluations to restructure the site
  • A modern, bilingual site with mega-menu navigation
  • Legacy content migration, technical SEO and performance
  • A CMS that lets SCC staff manage their own content
02

Skills for Success student portal

  • Turned static PDF workbooks into an interactive bilingual portal
  • Dashboards with progress tracking and auto-scoring
  • Student logins, saved progress and classroom integration
03

Skills TV

  • Brand identity, logo and design system
  • Wireframes and mockups for a video-first platform
  • Roadmap and development scope (Angular / NodeJS)
  • GA4 and GTM tracking plan for audience engagement

Results & impact

  • A modern hub: the new site is SCC’s home for programs, events and career resources.
  • Easier to use: students, educators and parents find content faster.
  • Accessible learning: the portal removed barriers tied to printed PDFs.
  • Future-ready: Skills TV launched with measurement built in.
  • Empowered team: SCC staff run their own content with user-friendly CMSs and training.

In short

A website redesign became a digital transformation, and SCC now reaches Canadians through a more accessible, future-ready ecosystem.